Simple, Timeless Marketing Techniques
Whether you’re writing SEO copy for your Web site or writing SEM copy for a Google AdWords landing page or just writing a new brochure (or even an eBay listing), there are always some very simple,...
View ArticleFree Copy Review, Evaluation and Tune-Up
Are your marketing documents ready for an overhaul? Do you have in-house writing staff but need a fresh, outside perspective? Is your existing copy connecting fully with prospects, partners, employees...
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Are Target, Sam’s Club and Universal Studios Succeeding with Halloween...
Who’s Paying Attention to Marketing Basics When Buying Halloween AdWords Ads? If you do a simple search of Google for the word Halloween, you’ll notice that plenty of companies are throwing down big...
View ArticleWarning to Creatives: Your Careers Are Under Attack
Are you a freelance copywriter, marketing creative, artist/designer, social media marketer, SEO specialist, content developer or Web developer? Now’s the time to understand why and how your power is...
View ArticleGood Article on Bad SEO Advice
This is a solid article on SEO myths from ninebyblue.com. My favorite part: “I said outbound links were fine, great even! And then talked a bit about how it’s a bad idea to build pages for nuances in...
View ArticleDo You Have a Detailed Process Flow for Lead Generation and Opportunity...
Here’s one that I cooked up for a small business client of mine. (Popplet is very cool, btw). If you’re trying to generate leads – or just improve your conversion on existing customers/prospects – you...
View Article5 Digital Media Tricks that Save Me *Lots* of Time Online
Online communication is becoming central to most of our social and business lives. Face it – a laptop and smart phone/iPhone are the tools we use these days. It used to be the traditional telephone and...
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“All external SEO efforts are counterfeit other than one: Writing, designing, recording, or videoing real and relevant content that benefits those who search.” — Ken Krogue, Forbes Magazine Contributor...
View ArticleThe New Best Practices for Web Findability (Hint: They Don’t Include Google SEO)
Have you noticed the change in your search habits? They’re different than they were just a few short years ago. We used to search for everything. We looked for the right vendor, restaurant, retail...
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